Cision Unveils Next Evolution in Media Monitoring

Monitoring Solution Kicks Off Fully-Integrated Media Intelligence Suite

MONTRÉAL, QC, September 13, 2007 – Cision, the world’s leading provider of media intelligence services, today announced the launch of its online monitoring application, MediaSource Monitoring (MSM), to the Québec market. Built on the strength of the company’s existing portfolio of fully-integrated web-based solutions, MSM is the first in a series of innovations scheduled for introduction in Québec over the coming months.

With over 50 years serving the PR industry in Canada, Cision is best known for providing the most comprehensive media monitoring services. The past few years have seen the company embark on a new course, distinguishing itself in the media intelligence industry for their heavy investment into the technological infrastructure powering the production and client-facing aspects of its operations. Cision introduced fully-digital print and broadcast media monitoring – increasing speed of delivery and breadth of coverage, while maintaining its high quality standards.

As Robert Bergeron, President of Cision Québec explains, “Investing in technology lets us meet our primary objective to make it easier for our clients to understand their media coverage, recognize short- and long-term implications, and make better decisions for their business and reputation. MediaSource Monitoring also enables our clients to respond to potential crisis and opportunities expeditiously.”

The introduction of MediaSource Monitoring demonstrates Cision’s commitment to provide its clients with the most comprehensive and accurate media intelligence services. Key features include the consolidated delivery of both print and broadcast coverage, increased scope of monitoring, customized reporting options and the added convenience of access to media coverage via a secure online portal from anywhere. Cision’s flexible solution helps communications professionals manage public relations and marketing activities on an operational, tactical and strategic level, while staying current in today’s 24/7 news cycle.

About Cision AB:
Cision AB (www.cision.com) is a global industry leader in business and communication intelligence. The firm provides media research, distribution, monitoring and communication evaluation, as well as target group identification and distribution of information for PR and IR purposes. Cision AB has annual revenue of SEK 1.9 billion, and has around 2,700 employees in Canada, China, Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway, Portugal, Singapore, Sweden, Lithuania, United Kingdom, and the United States.